The organization that manages the Internet domain-name process is moving ahead with plans that could dramatically broaden the list of "generic top-level domains" beyond the 22 domains in use today, such as .org and .com.
ICANN, the Internet Corporation for Assigned Names and Numbers, earlier this year received more than 2,000 applications for new top-level domains, with individuals and companies applying to register new domains ranging from .mcdonalds to .restaurant. ICANN will accept public comments on these applications through Sept. 26.
ICANN will then sift through the applications and comments to decide which domain names to approve. The organization hopes to begin rolling out new domain names in 2013.
The National Restaurant Association is part of the Coalition for Responsible Internet Domain Oversight, an effort by more than 160 business groups and companies to urge a deliberative process as domain names are expanded. CRIDO is concerned about confusion for Internet users as well as the possibility of huge new costs if businesses are forced to register new domains to protect their trademarks and brands.
Visit ICANN's website for more information about the 2,000+ applications ICANN has received or to submit comments on any of these applications.
Source: http://www.restaurant.org/nra_news_blog/2012/08/comments-due-sept-26-on-new-domain-names.cfm
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